K&G Digital Signage, The New Black

K&G, a value oritented fashion superstore, recently launched an ad campaign that pokes fun at high priced departent stores and promotes that K&G offers the same clothes as department stores, but at much lower prices. While walking in NYC I came across their flagship store (across from the Chrysler Building) and saw about 6 displays in their window being use more like a prop then a digital sign (pictured above). Not exactly sure why, perhaps K&G thinks digital signage is exorbitantly expensive and is only viable for use in over priced departmetn stores? If so, K&G needs to have someone come in and educate them about how many good inexpensive "value oritented" digital signage solutions are available in the market place today. Any other ideas?

Caught In A Bind About Aspect Ratio & Size?

One of the keys to prepping and designing screen layouts for digital signage is to size your content accurately from a pixel size and aspect ratio point of view. The sooner you do this in the development phase the better. That way less time is spent fixing and modifying things later because you are either working in the wrong pixel dimensions or aspect ratio. A couple of great tools I use is this Video Resolutions Chart (pictured above) and Andrew Hedge’s Aspect Ratio Calculator.

And should you ever be on-site somewhere and be without your ruler you can print one out from here (keep in mind printer accuracy may vary).