Thursday, July 30, 2009

Digital Sign Networks Step #2 Content Content Content

A couple of mantras to consider posting on your creative directors wall or better yet, anybody's wall who develops your digital signage content or thinks they now how to design effective and compelling content for Digital Signage networks:
- "Everything should be made as simple as possible, but no simpler," Albert Einstein
- "Simplicity is the key to happiness in the modern world," the Dalai Lam
"Less is more," Mies van der Rohe
Read why simplcty is the key for outdoor creative competing for the attention of today's time starved consumer.

Monday, July 27, 2009

Digital Sign Networks Step #1 Location Location Location

Whether you want to install a digital signage network that is supported by advertising or fo in-store merchandising and messaging be sure to study layout and customer flow (in addition to installation considerations). Locating a digital sign in the correct location will help increase impulse purchases at point-of-sale, reduce perceived wait time, spread word-of-mouth, increase recall, and improve overall customer in-store experience.

Wednesday, July 1, 2009

Scalable Vector Graphics To The Digital Signage Rescue?

Scalable Vector Graphics (SVG), is a language that describes a drawing based on the points and shapes that compose them so they can be displayed in any resolution as clearly as possible. Compared to pixel graphics like clipart using BMP or JPEG formats, SVG is typically a smaller files size and requires less CPU power for play back. It is also royalty free and an open standard. Developers can build and add functionality to an SVG file. Programming (scripting and event support) can be used as a platform to build graphically rich applications and user interfaces. SpinetiX, based in Switzerland, has done this with a new digital signage solution. In the process they have created one of the smallest hardware players in the industry along with one of the best warranties, lifetime. Their tiny Hyper Media Player (HMP) come with a Win PC authoring tool (The Hyper Media Director, HMD) so you do not need to be an SVG programming wiz to create content to distribute to your HMP (using either internet or a removable thumb drive). In a marketplace where many solutions are available and similar, SpinetiX is a breath of fresh air, an innovative and exciting new solution. XML & Javascript gurus of the world: sign-up now for your free trial version.