Monday, July 27, 2009

Digital Sign Networks Step #1 Location Location Location

Whether you want to install a digital signage network that is supported by advertising or fo in-store merchandising and messaging be sure to study layout and customer flow (in addition to installation considerations). Locating a digital sign in the correct location will help increase impulse purchases at point-of-sale, reduce perceived wait time, spread word-of-mouth, increase recall, and improve overall customer in-store experience.