Friday, May 15, 2009

K&G Digital Signage, The New Black

K&G, a value oritented fashion superstore, recently launched an ad campaign that pokes fun at high priced departent stores and promotes that K&G offers the same clothes as department stores, but at much lower prices. While walking in NYC I came across their flagship store (across from the Chrysler Building) and saw about 6 displays in their window being use more like a prop then a digital sign (pictured above). Not exactly sure why, perhaps K&G thinks digital signage is exorbitantly expensive and is only viable for use in over priced departmetn stores? If so, K&G needs to have someone come in and educate them about how many good inexpensive "value oritented" digital signage solutions are available in the market place today. Any other ideas?