Friday, April 3, 2009

Digital Signage Information Anxiety, When A Third Of Everything Is Still A Lot:

"Information anxiety", a phrase coined by TED (Technology Entertainment and Design) conference series founder Richard Saul Wurman, would be appropriate to describe the feeling someone might get with interest in investing in digital signage technology to improve their business. One only needs to Google “digital signage” to see the amount of hits the term receives, many of which are from companies with product solutions.

I like to divide things into thirds, whether it be a screen layout or a good better and best product line-up, but when about a third of all available digital signage solutions (some pictured above) is still a lot, there is bound to be difficulty and confusion trying to decide on which one is right for you and your business. Based on an assessment of your needs and an understanding of your expectations I can help identify which solution would be best for you and help turn your anxiety into happiness.